During the week, Kylie Jenner’s profile was published by Forbes stating that the soon to be 21 year old is set to be the youngest ‘self-made billionaire’ ever as Kylie Cosmetics, her makeup brand, has amassed $900 million.
Wow. We totally stan this! #TheFutureIsFemale
While a lot of people are debating over the word ‘self-made’ and arguing on how the word should be rightly used, we took a few minutes to quickly snag an introductory marketing lecture with Prof. Kylie Jenner.
1. Turn your disadvantages into advantages: When Kylie got that shocking and sudden face transformation with the lip fillers, the internet trolls had a field day with it. While anyone would have been lamenting and hiding, Kylie turned her most widely-talked about feature into her biggest asset and Kylie Cosmetics was birthed. In life, our not-so-great attributes are usually our best assets if channeled properly.
2. Pull the weight of your social media: While print, TV and radio are amazing ways to sell your products, social media remains an undefeated King in the game. You can never really overuse social media in marketing your brand. Kylie was constantly posting teasers of her new kits and engaging with her fans; all of these turned into sales for her. As a brand communications expert (or layman), the cardinal rule is to push content that fosters interactions with your followers/consumers/customers.
3. Make your brand stand out: in the actual sense, Kylie Jenner is really just selling lipstick yes? The same thing M.A.C, L’Oreal, KKW Beauty and all the other makeup brands are selling but the way Kylie branded hers is what stood out – lip kits. Nobody else was doing lip kits and nobody else will be able to brand it as theirs again. In marketing, find something unique and use it to bait your customers.
4. Educate your audience: As much as your sole aim is sales, it is also important that your customers know what they are buying and why they should buy it. Kylie Jenner is constantly putting up videos of her trying on the different shades and showing the various ways they can be worn by ladies. By educating her audience, she is showing them the functionality of her products and also creating the need for it in their mind, thus increasing the demand for her product.