Sprite has caught the ‘write on the can’ bug but has decided to do something different. Their new campaign ‘obey your verse’ has caused the carbonated drink brand to gather inspiration for its consumers from the depths of rap music.
They came up with a refreshing idea of writing inspirational lyrics on Sprite cans. The lyrics are not just from any singer. They are from rap legend, Notorious B.I.G, Rakim and Drake. There are 16 limited edition cans with 5 lines from Drake, 5 lines from Nas, 5 lines from Rakim and 1 line from Biggie Smalls.
The Sprite commercial below are cuts from the Sprite concert that featured Drake and Nas at the Irving Plaza in New York 0n February 13, 2015.
Watch the recently released commercial.