The good thing is that not everyone hates Hillary Clinton. A creative designer, Rick Wolff saw the much criticized campaign logo as one that needed improvement. So, he came up with different designs and ended up with different versions of it – a totally new and unique font type!
If I could afford font software, I’d make & release #Hillvetica, free. Which crowdfunding should I use? pic.twitter.com/SRoigWDGr6
— Rick Wolff (@RickWolff) April 14, 2015
Someone in Hillary’s campaign team probably spotted Wolff’s tweet, amidst all of the hate tweets going back and forth on social media and took advantage of it, by sending out this:
Putting Hillary Bold to good use. http://t.co/NVtjlsoH5u pic.twitter.com/M3Q3nsWqyV
— Hillary Clinton (@HillaryClinton) April 14, 2015
This singular act and endorsement of Wolff’s half-serious tweet has changed the narrative and converted a story of hate and criticism to that of inspiration and innovation.
The new type font, called Hillvetica is already popular among creative designers and graphic artists.
Now that’s a lesson for communicators and PR spin doctors!
Go Hillary!