It really is not easy producing content consistently, especially when you have too many other things to focus on. Content publishers and writers tend to battle with the block from time to time. A good way to be rid of the block or surfing fatigue is by creating content in a short series structure.
A short series structure entails developing and sharing content in a short series of blog posts organized around a common theme.
The steps involved in the short-series structure to create content for a month include:
- Pick your audience’s most popular interests
If you already write or distribute content, your analytics should tell you which kind of content gets the most attention.
- Identify areas that no one is exploring or explore new angles of such interests
There is always an opportunity somewhere in your niche. Take advantage of it. If you can’t find any, take other people’s ideas and use it innovatively. Be careful not to duplicate ideas or approached in the exact same way.
- Break down your topic into a list of strong points
For instance, you run a social media marketing blog. You could focus on one social media platforms weekly – you can break down a topic on Twitter into: how to sign up on Twitter, why trends are important on Twitter, define Twitter influencers, how to search on Twitter…
- Plan and determine to be consistent
Write the key points for every topic or prepare your blog posts ahead. It is also necessary to write out the times you would be publishing.
- Commit and schedule
Post and schedule!
Hope this works.
Good luck. 🙂