D’Banj’s innovative and creative talent discovery platform C.R.E.A.M recently partnered with one of Nigeria’s leading financial institutions, Access Bank to launch the C.R.E.A.M Plus and Premium features on Tuesday 15, May 2018 at Victoria Island, Lagos.
C.R.E.A.M Plus and Premium are new attributes that allow users subscribe to the platform on their mobile devices using bank accounts. To have direct access to opportunities the platform presents, all users have to do is register their phone numbers with their bank account and “dial the code *901*463#.”
Speaking at the unveil event to announce the partnership, C.R.E.A.M founder, D’Banj says “in the coming weeks the platform will activate more partnerships and with over 3 million subscribers and counting, it is only going to be better with time.
This partnership comes almost a year after Mr Real got his big break on the platform, which helped promote the hugely successful ‘Legbegbe’, which has been one of the biggest songs in Nigeria in 2018.
D’ Banj revealed at the event that Mr Real is signing a deal with, Sony Music based on the extraordinary success of ‘Legbegbe’.
CEO of DKM Digital, Damian Ifeanyi Okoroafor said that ‘ the new deal is designed to reach out to more talents and to expand the categories from just music related to agriculture, education entrepreneurship and sport categories and so much more’.
C.R.E.A.M is one of Nigeria’s most unconventional talent hunting platforms launched in August 2016 to discover, nurture and promote more talents in the music and entertainment industry. With the launch of these new digital partnerships, creatives will have their dreams come true in the years to come.