Category: Future

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Technology and Modern Marketing? By Samuel Ipinyomi

The year 2020 came with significant changes for the marketing industry, putting to test all we knew...

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Streaming and Cinemas by Njideka Akabogu

If you had asked me a few months ago if cinemas/movie theatres still stood a chance in...

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NoCode, No Problem By Femi Falodun

Marketing communication agencies have always been at the mercy of their clients’ budget. In recent years, big-spending-brands...

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Money, Marketing, and Movements by Olatunde Aboaba

Until very recently, brands aligning with politically-charged movements was considered suicide. A select few businesses were able...

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Lagos Street Mapping  by Sharon Grey

The Lagos ‘street’ landscape is a cacophony of different sensory stimuli that has morphed into its own...

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Influencing As A Service by Timilehin Adebiyi

In the last five years, the rise of influencer marketing has been astronomical. Social media has become...

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Government Communications by Precious Nwachukwu

A cursory look at the mode and manner of communications during the recently concluded 45th United States...

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Future of cryptocurrency by Ehima Prince

Twelve years ago, the first block of Bitcoin was mined. Built on a technology called blockchain, that...

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Emerging frontiers In Corporate Law by Omolade Opanuga

One of the effects of a global health crisis such as the COVID-19 pandemic is its lasting...

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Doing Good by Precious Nwachukwu 

In 2025, doing good will no longer constitute a microcosm of activities that businesses engage in as...

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