2025: Year of the Baddie – Quick Thoughts on What Lies...
If you are interested in consumer behaviour, or work within media, public relations, marketing and communications, I...
My 2023 Began 6 Days Ago & The Mistakes I Won’t...
I have told anyone who would listen that my new year began on the 1st of February,...
ID Africa Celebrates 7th Anniversary With Ghana, Kenya Launch
Info Digital Africa (ID Africa), a Nigerian public relations, marketing communications and strategic advisory company, has announced...
Navigating Africa by Fayokemi Fadeyi
Dubbed as the fastest growing economy in the world Africa has been in the spotlight for quite...
Using Your Own Medicine By Sanusi Adebimpe
“When purpose is not known, abuse is inevitable.” This quote adequately captures the problem of public relations,...
The Problem Of PR by Iretomiwa Akintunde-Johnson
Public Relations as we once knew it has since been dead and buried. Even as a newbie...
The Next Big Thing? by Samuel Ipinyomi
“The next big thing”. What does that even mean, you might ask. Let me explain. Ever since...
The Future Of Privacy by Fayokemi Fadeyi
Certain digital products have come under scrutiny for a perceived failure to treat privacy issues with the...
The Final Bridge by Sharon Grey
Back in the 14,000 BC, when ancient cartographers (map makers) set out to symbolically represent the world...
Technology in Marketing by Sanusi Adebimpe
2020 was the year everything changed. Pre-coronavirus, the world was relatively predictable, there was a playbook that...