Understanding The BBNaija Phenomenon: A Collection Of Important Reports & Analyses
Big Brother Naija is a truly remarkable media, marketing and social phenomenon. Between July 19 and September...
Dettol Cool Announces Odion Ighalo As New Brand Ambassador
Nigeria’s leading hygiene brand – Dettol, has unveiled Nigerian football star, Odion Ighalo, as the brand ambassador...
Why PR Professionals Must Think And Act Like Proper Marketers
I’ve spent the last seven years working closely with Public Relations professionals and marketing-communications people across various...
The Role of Visual Literacy in Modern Public Relations
The first time I heard the term ‘Visual Literacy’ was while watching Martin Scorcese’s two hour masterclass...
TTITL Chapter 2 – How Your Customer Decides What To Buy
Theme: Consumer behaviour; how people decide what to buy Thinker: Alistair Rennie & Jonny Protheroe (Google’s Market...
How MultiChoice Spent Over N3 Billion To Produce BBNaija Lockdown Edition
Sources close to organisers of Big Brother Naija have revealed that the comprehensive cost of producing the...
Fẹ́mi Fálọdún’s TTITL (Theme, Thinker, Idea, TL;DR and Link) – Intro...
Being a marketing student (always) and teacher (sometimes), I am constantly on the lookout for interesting thoughts,...
Social Engineering Is The Forbidden Fruit We Should All Be Eating
I have always been fascinated with con artists. Not the ones that sit behind a computer and...
Whatsapp, Twitter, and Instagram Were the Most Used Apps During the...
In March 2020, the novel coronavirus began to spread in Nigeria, subsequently causing the government to ban...
How Nigeria’s Digital Natives Used Social Media During the COVID-19 Lockdown
The global sweep of the COVID-19 pandemic changed life as we know it. Social distancing has become...