#SnapOriginals: Will This Recent Move Resurrect Snapchat?
In 2011, when Snapchat was released for the consumption of the general public, everyone believed the tech...
Should Social Media Be Blamed For The Rise In Narcissism?
Narcissism, a term derived from the Greek myth about a young handsome Greek youth called Narcissus who...
Essential Skills Every Social Media Manager Must Have
These days, almost everybody is a Digital strategists or a Community manager. In reality, most of the people...
Would you rather be a Victor Moses or an amateur footballer?
Victor Moses has won in his career in so many ways. Moses is currently the reigning NFF...
Much Ado About Numbers: The Fulcrum Of Influencer Engagement In Public...
Public relations practice has undergone major changes in the past 15 years. Even more so in the...
How ‘Influencers’ Are Killing Agencies and Why Clients Enable Them –...
According to the Chartered Institute of Marketing (CIM, UK), Influencer marketing has become one of the most...
Media and PR: Reviewing The Relationship Between Two Sides Of Same...
As an undergraduate of the University of Nigeria, I remember a discussion among a number of my...
PR: What Clients Want, A View From Inside
If the evolution of Public Relations (PR) practice in Nigeria in the last 10 to 15 years...
Precise Projections On The Nigerian PR Industry In 2018
The Performance of the PR industry 2017 According to the Holmes Report, while global PR industry rebounded...
With A Presumed 20% Drop In Profitability of PR Businesses, Nigeria...
The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue...