Why We’re Discussing The Importance Of Data, And Mobile Technology To...
When I started my career managing and promoting artistes in 1996, the industry was very crude. It...
How To Write A PR Campaign Case Study
On Friday March 22, 2019, I was at the Public Relations Consultants Association of Nigeria (PRCAN) Masterclass...
Betway Excites Nigerian Basketball Fans With NBA Predictor Promotion
For basketball lovers in Nigeria, Betway is making the experience of watching and following NBA games extra...
How We Are Building An African Marketing, Media and Technology Powerhouse
Wednesday, February 27th marked exactly four years since BHM Group Founder, Ayeni Adekunle announced the birth of...
ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse
ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited (NNL), seizing the opportunity to...
Brands Behaving Badly: Leveraging Online Outrage and Cancel Culture For Viral...
Disclaimer: This is merely a conspiracy theory, and I have no proof that any of these brands...
The Week Before ID Africa’s 4th Anniversary
True, we’ve only seen just 52 days in 2019, but I can confidently say this past week...
How Facebook Is Preparing for Elections in Africa
With a number of upcoming elections across Africa, Facebook has decided to share with the continent how...
#10YearsChallenge: The Sad Story Of A Nigerian Man
Not too long ago the #10yearchallenge took social media by storm. The fad involved people comparing pictures...
Listen Up. Social Media Can’t Help You Heal.
A lot of people have made social media a part of their daily lives. It is a...