If you’ve been following us on social, you may have noticed that it’s all about Rihanna this week. We kicked off the week with some wisdom nuggets from the Pop Queen, then went on to share facts that you probably didn’t know about the brains behind Fenty Beauty.
Since Rihanna hit our screens in 2005, her career has been nothing short of amazing. Her die-hard fanbase has consistently grown with online engagement from fans all over the world, making her the fifth most followed celebrity on Twitter. Riri also does a great job of showing off her style prowess on Instagram, peppering us with her great body and sex appeal. Come to think of it – who can rock a balloon-like tutu and sneakers and still look so good?
No one else but @badgalriri
For sure, everyone would like to know the secret behind the success of her business, Fenty Beauty and her brand in general.
So, here you go. 5 business lessons from CEO & Founder FentyBeauty, Robyn Rihanna Fenty. ?????? Enjoy!
1. Do your home work. Know your target audience.
Don’t be quick to assume the needs of your audience, listen to them, in every possible way – comments, criticism, fan love. Take all feedback and work on improving your brand. Again, do NOT assume. Work with facts.
2. Satisfy your customers
During an interview with Cat Quinn at the launch of FentyBeauty, Rihanna said, “You want people to appreciate the product and not feel like oh! that is cute but it only looks good on her…”. This is why FentyBeauty is widely referred to as “inclusive” because it meets the makeup requirements of every woman, white, black, blue, yellow … Absolutely no exceptions.
3. Respond, respond, respond.
Saying “thank you” can make a huge difference. Make time in your busy schedules to respond to engagements from your fans. It’s a great step you have already taken to listen to them, but go the extra mile and respond to those comments.
Appreciate feedback and constantly engage with your audience on social media.
4. WIIIFM – What Is In It For Me?
This question is too important. Keep it at the back of your mind everyday. This is the question your audience have at the back of their minds while consuming your content or just before purchasing your product. The ‘why’ must be definitive and obvious. In the case of FentyBeauty, Rihanna has made the value proposition clear. She is making inclusive and affordable makeup for all women. Simple and short.
5. All work and no play… you know the rest.
We all know you sell meat or clothes or shoes on your Instagram account. But think about this for a minute – where’s the fun in staring at inanimate objects? We want to watch fun videos, see photos of you and your customers too! Create human connections with your brand. Faces are more pulling than mannequins and lifeless objects.
Yes, Rihanna is all shades of entertainment and she’s working hard to sell Fenty Beauty, but we don’t see her posting make up all day, everyday.We get to see Robyn on Snapchat and Rihanna on stage. Different sides, one person.
Your customers want to see the human side of your brand. Human connection is very important.
Just before you jump out to have some good today. Spend a minute or two to think about the tips highlighted above.
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