Author: IDAfrica

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2025: Year of the Baddie – Quick Thoughts on What Lies...

If you are interested in consumer behaviour, or work within media, public relations, marketing and communications, I...

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Seventh Anniversary And The Future Of ID Africa, By Ayeni Adekunle

Info Digital Africa aka ID Africa, was a child of necessity. I remember clearly that day around...

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Ayeni Adekunle – Panel Session: Balancing free speech, dangerous speech, free...

Moderator: Jodie Ginsberg, CEO, Internews Speakers: Patrick Penninckx, Head of Information Society, Council of Europe; Elena Fadeeva,...

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Leveraging AI and Digital Tools in Public Relations, by Ayeni Adekunle

On Thursday March 4, 2021, I facilitated a workshop organized by Africa Communications Week and CIPR International....

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Where Advocacy And Activism Meet by Ayeni Adekunle 

There’s never been a time in the history of mankind, that humans, no matter their sex, race,...

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A look at Consumer Behaviour by Ayeni Adekunle

It’s usually difficult to discuss ‘consumers’ in generic terms. Because the psychology shifts as you move from...

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