Isn’t it how ironic how businesses spend so much on making their digital platforms look so attractive and ‘creative’ while their customers are offline searching hard for them in physical locations (and vice-versa)?
The photo above doesn’t just apply to businesses; it also applies to employment seeking individuals. Are you looking to get into a specific industry? What are you doing to show you belong to that industry?
The key lesson is here is absolutely simple – analyze your audience and their behaviour patterns. What do they do regularly? Can you predict their behaviour? Understand a day in their lives and see how you and your business fit in. If you don’t, then you are analyzing the wrong audience.
Hope this helps during the week.