Dar es Salaam, Tanzania, May 22, 2024 – Leading global beverage company, Heineken, today officially announced the unveiling of its new Heineken Beverages portfolio to members of the Tanzanian press following the 2023 completion of the company’s acquisition of Distell Group Holdings Limited (‘Distell’) and Namibia Breweries Limited (‘NBL’) and consolidation in South Africa.
The new multi-category portfolio which operates under the name ‘HEINEKEN Beverages,’ reflects the company’s commitment to delivering high-quality beverages to diverse consumers across the continent.
HEINEKEN’s Country Manager, Obabiyi Fagade, commented: “This consolidation of our business in Tanzania is a demonstration of our belief as Heineken, in the economic growth and development in the country. We are now able to offer our full portfolio of brands beyond beer to meet the different consumer needs and moments of true togetherness. There is now a Heineken beverage offering for you, whatever your need.”
Heineken, now operating in 114 countries and sold in over 180 markets is fully establishing a strong presence in Tanzania. Guided by its core values, the company is dedicated to crafting more joyful moments for its customers and consumers, inspiring a better world through passion, innovation, and dedication.
To celebrate this significant milestone, Heineken will unveil its new expanded product portfolio at an exclusive event later this week.
The Guest of Honor for the event is expected to be Hon. Prof Kitila A.K Mkumbo, Minister of State in the President’s Office for Planning and Investment. He will be joined by other distinguished guests, industry leaders, and media representatives to mark this important occasion for Heineken Beverages Tanzania.