On July 25, 2023, Governor Babajide Sanwo-Olu of Lagos State celebrated the outstanding achievement of leading creative agency, X3M Ideas, for their remarkable success in winning Nigeria’s first-ever Cannes Lions Award in seventy years.
Group CEO, X3M Ideas, Steve Babaeko (left) and Lagos State Governor Babajide Sanwo-Olu, during X3M Ideas’ courtesy visit to the office of the Governor, in Lagos, on Tuesday, July 25, 2023, to celebrate X3M winning West Africa’s and Nigeria’s first award at the world-acclaimed Cannes Lion Advertising Festival in 70 years.
Annually held at the Palais des Festivals et des Congrès in Cannes, France, the Cannes Lion Advertising Festival is a global event for those working in creative communications, advertising, and related fields. The award represents the highest honour in the advertising and creative communications industry.
Hosting the X3M Ideas team, spearheaded by the Group CEO Steve Babaeko, Governor Babajide Sanwo-Olu gained valuable insights into how the creative agency achieved the remarkable feat of breaking the 70-year-long jinx.
L-R: Group CEO, X3M Ideas, Steve Babaeko; Lagos State Governor Babajide Sanwo-Olu and Mrs Yetunde Babaeko, during X3M Ideas’ courtesy visit to the office of the Governor, in Lagos, on Tuesday, July 25, 2023, to celebrate X3M winning West Africa’s and Nigeria’s first award at the world-acclaimed Cannes Lion Advertising Festival in 70 years.Group CEO, X3M Ideas, Steve Babaeko (left) and Lagos State Governor Babajide Sanwo-Olu, during X3M Ideas’ courtesy visit to the office of the Governor, in Lagos, on Tuesday, July 25, 2023, to celebrate X3M winning West Africa’s and Nigeria’s first award at the world-acclaimed Cannes Lion Advertising Festival in 70 years.
L-R: Executive Creative Director, X3M Ideas, Mike Miller; Group CEO, X3M Ideas, Steve Babaeko; Lagos State Governor Babajide Sanwo-Olu; Director of Brand & Strategy, X3M Ideas; Temitope Ayeni and Group Finance Director, X3M Ideas, Folahan Salam, during X3M Ideas’ courtesy visit to the office of the Governor, in Lagos, on Tuesday, July 25, 2023, to celebrate X3M winning West Africa’s and Nigeria’s first award at the world-acclaimed Cannes Lion Advertising Festival in 70 years.
L-R: Media Adviser to the Lagos State Governor, Mr. Gboyega Akosile; Group HR Director, X3M Ideas Group; Olasunkanmi Atolagbe; Executive Creative Director, X3M Ideas, Mike Miller; Group CEO, X3M Ideas, Steve Babaeko and Lagos State Governor Babajide Sanwo-Olu during X3M Ideas’ courtesy visit to the office of the Governor, in Lagos, on Tuesday, July 25, 2023, to celebrate X3M winning West Africa’s and Nigeria’s first award at the world-acclaimed Cannes Lion Advertising Festival in 70 years.
The creative agency won in the just-concluded 2023 edition of the international festival in the health category for the public health advocacy called “Scoot Life Expectancy” which was done to tackle the menace of soot owing to unwholesome environmental practices in Port-Harcourt, Nigeria.
