One of the most essential connections for public relations professionals has been with journalists. Journalists rely on Public relations professionals to help them uncover stories, satisfy quotas, and meet deadlines. PR specialists, on the other hand, rely on their journalistic relationships to help them get the word out. At the core of both functions is interaction.
While many businesses have changed in the last decade, no matter how much the journalism and public relations industries shift, these two professionals will continue to work together and rely on one another. To buttress this, according to a recent State of Journalism survey, 59% of journalists see their relationship with PR professionals as interdependent and synergistic.
How to get jobs done as a PR Pro
It’s up to you as a PR professional to decide your goals and objectives, and target your media relations strategy accordingly.
The past decade has introduced changes in many industries but no matter how much both the journalism and PR industries change, these two professionals need one another and will continue to work together and rely on one another for years to come.
The solution – Plaqad’s Pres|Ofis
PR pros are smart but it is time to be smarter, astute and more strategic.
Ready to do that? Then sign up for early access to PLAQAD Pres|Ofis – Plaqad’s community where content creators, agencies, brands and publicists can co-create with journalists, bloggers, and influencers in an environment of trust and mutual benefit.
With Pres|Ofis, PR pros can create content, find journalists, pitch the media and analyze the impact of your content. Gain access to over a thousand journalists and hundreds of publishers to get the voice of your brand heard.
On a more granular level, our technology – Pres|Ofis, enables companies to merge content creation and control packaging, distribution and place of consumption. You can now target your brand consumers more individually.
“Pres|Ofis makes reaching journalists as simple as possible. Leverage our platform of tools to help build relationships and manage content syndication.
Learn more about Pres|Ofis. Sign up for early access.
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