These brands might as well push all of their CEOs and strategists into a boxing ring and fight. The competition keeps getting tougher and interesting.
Here we are thinking Spotify was taking all of the comparison with Tidal lightly and would quietly watch Apple relaunch its previously acquired Beats Music.
Then BOOM! Spotify Plays its Joker with the subtle tagline “we’ve got news”.
Spotify sent out invites of a ‘mystery’ event to its users, which will be holding on May 20 in New York City. ‘Coincidentally’, Apple’s Beats streaming service has been rumoured to launch a month from the mystery event at its Worldwide Developers Conference.
Independent claims that Apple was reported to have been asking music labels not to renew their licenses with Spotify, and asking them to push it to get rid of its free tier. A seemingly desperate attempt to urge labels to dumb Spotify and choose Apple’ Beat music.
While Tidal is struggling with its ratings on the charts, Spotify’s sounding like it’s having the time of its life.
