Many of us do not connect with our grandparents. Some of us do not even get along with our parents. Why? Because they just don’t seem to understand us and how we reason. We are young. We want to be up to date with trendy & fun stuff not live our lives on inhibitions and stories from the past.
A lot of brands and businesses are like our grandparents. They just don’t get it! They tend to think that things are still the way they were years ago and using the same old formula would get them a standing ovation. Yeah right. That’s why they’re still in the background.
Nigeria’s Star Lager has been able to consistently register its brand in the mind of its target audience as young, fresh, creative and FUN. Star has become synonymous with music in Nigeria via Star Mega Jam, Star Quest and the Winner is … and The Trek.
Embedded in its mission statement is a key brand promise – “…delivering superior enjoyment… using music as a platform for the demonstration of fun, friendship and celebration of life.”
The recently released Star Music App is a music streaming and download mobile application and website for music tracks, videos, news, charts, playlists and DJ mixes. Star Music App embraces all genres of popular music and artistes – from the top ranking to emerging stars.
The App has hit the mark on the need of the average Nigerian youth, who surfs the pages of websites daily in search of new music, hit tracks, videos and hot celeb gist (especially the controversial ones).
The app is available for free download on Android https://play.google.
Users have already started enjoying exclusive content on the app with the release of Summertime, the single that marks the return of the much loved Jesse Jagz to Chocolate City.
Surely, these are exciting days for the young fans of Nigerian music, thanks to a 66 year old, youth-friendly beer brand.