Ever wondered how celebrities always manage to stay relevant, even more than brands that pay millions for advertising? Though it might seem like pop stars and movie stars are not trying, these guys are smartly making moves to cement their brands for all time.
Flighty, blonde pop star Taylor Swift recently registered her name under two top level domain names, .porn and .adult. Although one might not realize it, according to www.fastcompany.com, this is a smart move for her brand and other brands can take a cue from her.
Swift’s move is so that some individual or company would not purchase the domain names in the near future and use it for shady acts. Imagine the scandal that would result from a porn site named Taylorswift.porn, even Olivia Pope might not be able to fix it.
Hence, mostly for the sake of damage control, brands need to tie up as many domain names that could possibly lead back to them as possible. According to Howard Greenstein, COO of DomainSkate, a company that helps brands with brand protection, this move isn’t new, and “Companies like Apple and Facebook have been all over this for many years, but if you’re an up-and-coming startup or a midsize company, it may not be the first thing on your mind…And the first time you may hear about it is when a customer complains that their credit card was stolen or they didn’t get a package.”