The 2018 Oscars have come and gone and beyond winners, losers, snubs and upsets, we were able to find a few marketing tips to learn from the most glamorous night in Hollywood. Here are five of them.
1. The right audience achieve results
The guests invited to the Oscars are a strategically selected group of people with the right influence and they always ‘bring it’ during the Academy Award show.
Takeaway:
Identifying the right audience by conducting surveys, test screenings and audience analysis will ensure the right kind of influencers engage a target audience.
2. Trendjacking- Post at the right time
The Oscars is always a trending topic. Many celebrities, nominees and the world generally talk about it on social media platforms.
Takeaway:
Doing what’s trending when it’s trending is a great marketing strategy that pays off almost all the time. The oscars night is a great time to showcase the client’s ads.
3. Branding is relevant
Celebrities know what it means to showcase their designers on the red carpet. They take the right photos for the gram and make sure they always looking good in it.
Takeaway:
One’s brand needs to always look good all the time. Great branding helps with brand recognition which may help with sales.
4. Tell a great story
Jimmy Kimmel’s speech was all over the tabloids the next day. His speech had so many stories from the #TimesUp movement to the White House’s recent activities in office.
Takeaway:
We’ve found that using emotional engaging messages on traditional and social media will reach an audience and evoke passion.
5. Universal differences resonate with diverse audiences
Everyone loved the Wakanda crew. Even Kimmel shared a black and white social post of them on the red carpet. They looked great.
Takeaway:
Wakanda’s success is one of the clues to tell one, everybody in the world loves their diverse cultures and differences. Everyone connects to their real selves better.