The fourth edition of the annual Nigerian Entertainment Conference held on Wednesday 20th of April and popular actress Funke Akindele, one of the speakers of the day gave a few advice to colleagues and upcoming artistes in her presentation. Here are some entertainment business lessons from her presentation.
– Be willing to make sacrifices. ‘Jenifa’s Diary’ was produced with cash from an endorsement deal.
– Advertisers will only give a content creator good reception when there are ready-made reference materials (e.g. pilot episodes)
– Do not rely on government for opportunities. Just work harder and look inwards.
– Successful artistes must help upcoming talents to build a better industry ecosystem.
– Stay away from cliques, caucuses or camps. Growth comes when various interests unite
– Never stop learning or educating yourself. Go to schools and study to be a true professional.
– Think well before signing contracts or agreeing to any deals.
– Build a proper structure for yourself and your brand. Get an office, a good website, social media presence, business name, etc.
– Get sound professional business advice from managers, accountants, lawyers, etc.
