This year’s Cannes Lions Festival of Creativity was graced by a number of professionals from a pool of industries.
Each session provided simple advice and insight that will help build stronger marketing strategies.
Here are 7 quotes from various experts:
“Hi, it’s the plants on the phone. They say they need watering… “
– Kati London, senior researcher at Microsoft’s Research’s FUSE lab
“Nobody makes rational brand decisions; we just think we do. “
– Dr. Itiel Dror, consultant and researcher in cognitive neuroscience, University of London
“The more fun you have, the more creative you will be.”
– Jessica Walsh, Art Director, Designer, Partner, Sagmeister & Walsh
“Our attention span in 2012 was 12 seconds; today it’s 9. For context, the attention span of a goldfish is 8 seconds. “
– Ryan Seacrest, Actor and Producer
“Distribution is key; content is queen. “
– Dr. Karen Nelson-Field, Director, Centre for Digital Video Intelligence, University of South Australia Business School
“‘Viral’ is one of the most grossly misused terms in marketing today. “
– Dr. Karen Nelson-Field, Director, Centre for Digital Video Intelligence, University of South Australia Business School
“Smart partnerships and personalization that’s relevant are two of the most important things for the future of marketing.”
– Anna Hill, Chief Marketing Officer, The Walt Disney Company, UK & Ireland