If you’ve been following our weekly newsletter, The Bang! here, you would have learnt that J.Cole’s album, KOD has been making waves on the internet. KOD has broken streaming records on both Apple Music and Spotify.

The dreamville artiste released ATM and schooled us on how folks give an arm and a leg just for money last week.

Earlier this week, the second video from the album was released. The brilliant song, ‘Kevin’s Heart’ was inspired by Kevin Hart’s cheating scandal. The superstar comedian also starred in the video.We were glued to our screens trying to get the gist of what went down with the popular comedian after he admitted to cheating on his pregnant wife.

These are 5 of the 1,000,000 reasons why we love Jermaine Cole.

1.

J Cole has a good strategy

Despite the trend of rappers collaborating to boost their music, J Cole has literarily refused to have another rapper feature on his album. Yet, he’s one of the best in hip hop today.

2.

His creative team

The videos released are so well produced, we were gawking at the details put into them.

3.

Storytelling is his guide

His videos have such epic storytelling, they make us quite emotional when we watch them on YouTube.

4.

His rap is on fleek

Have you heard him rap? You’d just keep shaking your head like a broken barbie toy.

5.

He’s cute

That shaggy dreads has got some of us dreaming….